Keyword Strategy in SEO: What It Is & How to Create One

What Is a Keyword Strategy?

A keyword strategy is like a plan that helps you figure out which words to focus on when you're trying to get attention on the internet. Users often get to mix up the idea of a keyword strategy with keyword research. Keyword research is all about collecting information, like finding out how often people search for certain words, for example XYZ is an Asian food vendor website, here “XYZ” can be your direct searched impression, meanwhile keyword research is to predict what your target audience might search like “Asian”, “Asian Food”, using relevant (researched) web title help greatly. A keyword strategy takes that information and makes it useful. It helps you decide which words are most important for your business goals and what you can handle with the resources you have. 

For example, let's say you find out that lots of people search for "software plugins," way more than they search for "software plugins for WordPress." But, even though the first one is more popular, your keyword strategy might tell you to focus on the second one because there's less competition, and it's more relevant to the people you want to reach. How to Create a Keyword Strategy:

3 Tips for better results:

1. Review Your Existing Rankings

By reviewing your existing keyword rankings, you can create a performance report and find opportunities to improve. To get this data, sign into Google Search Console. In the “Queries” table see the ranked keywords along with clicks, impressions, and rank.

2. Have Clear Goals, Broad Marketing Objectives

It's crucial to bear in mind your overarching marketing goals when formulating your keyword strategy.

Why is this important?

Coordinated marketing approaches generally prove more efficient and impactful, particularly within smaller teams, as everything is working in tandem. For instance, if you're introducing a new Black Friday offer, while your plans already encompass activities like sending out an email newsletter, engaging on social media, and issuing a press release, don't overlook the importance of targeting relevant keywords. But of course, you have to make sure that your webpage is properly optimized, you can always run for report on SEO Site Checker. This ensures that your product launch makes the maximum possible impact, likely enhancing the overall profitability of your campaign and contributing to the establishment of your brand as an authoritative figure in the industry.

For instance, your keyword research might reveal that "budget-friendly cleaning supplies" have high search demand. However, pursuing this keyword may conflict with your brand's positioning as a premium and eco-conscious household brand.

Tip: Sometimes, the quality and straightforwardness of your content alone can compensate for gaps in your SEO strategies.

3. Assessing Keyword Intent

Keyword intent, also known as search intent, refers to the underlying purpose behind a user's search. Grasping intent is a critical aspect of deciding which keywords to prioritize and how to approach them. If you fail to align with search intent, achieving a high ranking becomes unlikely.

For instance, attempting to rank prominently for "WordPress Theme" with a blog post would be challenging. This is because the search engine results page (SERP) is predominantly filled with product listing ads and product pages.