Top 10 SEO Tricks for Google Algorithms for 2023

Let’s dive right in: 

Make sure your content contains primary keywords & relevant secondary keywords 

Keyword research for your content not only helps develop the framework of your work and for better keyword strategy; it also allows you to understand what your audience wants to read. Understanding what keywords are best for your target audience and type of content can help you create a content strategy to support SEO. 

Google-friendly writing depends on demonstrating a balance between keywords and common language. This means that your content should be written in a way that flows naturally. Keywords should appear naturally in your content so you don't have to cram your content at the last minute. One way to do this is to identify keywords that are semantically related to your primary keyword target. 

Backlink and Content Inbounds 

Even if you follow all the tips related to technical on-page SEO, you can’t know for sure that your content makes it to the front page of Google. SEO deals with backlinks and whether you are generating backlinks from high-authority sites. Backlink diversity can come from two sources: 

Backlink Type

Backlinks are links from one website to another. They are also called inbound or external links, your backlink will contain an attribute be dofollow or nofollow, with dofollow carrying more weight. 

Backlink Site

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links for example, if you're promoting your content and targeting publishers to run a story, the site that links back to your content will be your backlink source. 

A diverse portfolio of Google backlinks signals that your website is an authoritative source and that you are generating links naturally and not relying on outdated black hat or other spammy tactics. A backlink analysis tool can identify your referring domains and the total number of backlinks. We offer the ability to compare up to four competing URLs to get an idea of ​​where the opportunity might be. 

Sure, here is a simplified version of the text: 

Use header tags to get Google Featured Snippets 

Make your content easy to read by putting the most important information at the top of the page. Google will look at your entire page, not just the top, to see if it's complete. 

Use navigation links at the top of the page to help readers find the information they need. This also lets you use header tags in more creative ways to get Google's attention. 

Use clean URLs and metadata descriptions 

Site URL and metadata description are key factors that help Google understand what your page content is about. While there's no hard and fast rule on how long either of these will improve your rankings, the goal should be to keep them as short and clear as possible while still including your target keywords. These are meta actually that engage the user to change impression to click. Now how to write URL and metadata description as clearly as possible: 

Use a consistent structure that remembers future posts: Whether you're organizing specific content into one area of ​​your site or creating similar content down the road, you'll want to keep the URL and meta description structure for related content somewhat similar. Avoid unnecessary talk: In both cases, avoid fluffy language. Each should be short and to the point. 

Reduce load times on top-performing pages 

Getting users to click on your link is what you have been waiting for, so make sure that your webpage is prepared to give a warm speedy welcome. Slow loading is one of the main causes of high bounce rates. According to Google, “Speed Equals Revenue”, basically means that slow loading times make it more likely that your website visitors will leave your website. Because of this, your SEO ranking is dependent on the speed of your webpage. 

An audit tool can be a valuable resource for understanding your site's speed. With the Page Speed ​​Audit tool, you can learn what might be slowing down your website and how you can better address it. It can also look for common SEO mistakes so you can improve your website content to boost SEO. 

Numbers in names 

Along with meta descriptions and titles. We just shared a recent study showing that data added to headlines boosted a specific brand's rankings. Numbers are generally one thing I always test in brand names that usually give consistent results. Specifically, dates in titles are often the winner, January 2021. 

Don't be spammy about it. Don't include it if it doesn't make sense, and don't fake it. However, if you can provide a number, it will often increase your click-through rate for that query. 

Increase internal connections 

Number eight: increasing internal connectivity. Now many top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers. First, the title tags and meta descriptions get more clicks, but second is the increase in internal linking. 

You know you can increase the number of internal links on your site, and there are probably some opportunities out there that you just haven't explored. So, let's talk about some easy ways to do this without too much work. 

Update old content with new links 

Number nine updates your old content with new links. This is a step we see people skip over and over again. When you publish a new blog post, or publish new content, make sure you go back and update your old content with those new links. 

So, you look at the main keyword you want to rank for and go to Google Search Console or check tools like Keyword Explorer to see what other pages on your site are ranking for that keyword and then add links to new content on those pages. I've found that doing this reduces the bounce rate time and time again. So, you're not just updating your old page with new content and new links, adding relevance. You add links to your new content. So, make sure that when you publish new content, you update your old content with these new links. 

Invest in long-term content 

Investing in long-form content. Now, I'm not saying content length is a ranking factor. It isn't. Short content can rank perfectly well. The reason I want you to invest in long-form content is because repeatedly, when we study it, long-form content gets more links and shares. 

It also generally tends to rank higher in Google search results. Nothing against short content. Love short content. However, long content generally gives you more bang for your buck in terms of SEO ranking potential. 

Use multiple headers 

Break up your content with good keyword-rich header tags. Why? Well, we have research from A.J. Gergich, which shows that the more header tags you have, the more featured snippets you generally rank. Sites with 12-13, which seem like a lot of header tags, rank among the most featured snippets of anything they looked at in their latest study. 

So, make sure you break up your content using header tags. It adds a bit of contextual relevance. It's a great way to add some ranking potential to your content.